AD COUNCIL: THE BREATHE EASIES
Introducing the world's first asthmatic rock band, The Breathe Easies. The Barbarian Group partnered with Parry Gripp and BUCK to create three original music videos teaching kids how to prevent asthma triggers in their house - "Don't Smoke in the House," "Vacuum Up the Floor," and "Clean Up the Mold." The campaign also included a series of radio PSAs, recorded in both English and Spanish. Credit: Producer at The Barbarian Group.